Why brands like CDPs
The challenge
Sponsors need more than just visibility; they want measurable ROI and meaningful engagement with the right audience.
By leveraging customer data platforms (CDPs) and detailed performance metrics, sponsors can create targeted campaigns that resonate with fans, ultimately enhancing their investment in sports sponsorships.
Solutions
Use CDPs to segment and target fans based on interests, demographics, and purchasing behavior.
Provide sponsors with detailed performance metrics, such as click-through rates, campaign engagement, and conversions.
Enable personalized, data-driven sponsor activations that resonate with fans.
Allow sponsors to create hyper-targeted campaigns, ensuring they only reach their ideal customer profile (ICP) while avoiding unnecessary exposure costs.
Offer sponsors the ability to compare CPM, CAC, and LTV from sports sponsorships with their traditional marketing campaigns, showcasing direct customer acquisition.
Results
Deliver high-impact campaigns that increase sponsor ROI.
Strengthen sponsor relationships with data-backed insights.
Attract new sponsors by demonstrating audience value and engagement opportunities.
Minimize wasted marketing spend by ensuring sponsor campaigns are only shown to relevant audience segments.
Example Use Cases
Global Beverage Brand: Run a targeted digital campaign promoting a new product to fans who engage with live match updates.
Fitness Apparel Sponsor: Offer discounts and giveaways to fans identified as health and fitness enthusiasts through CDP insights.
Banking Institution: Market-specific products based on audience segments, such as promoting child savings accounts to families with young children.
Insurance Provider: Target families with kids’ insurance plans or singles with tailored health insurance offers based on their fan segment data.
Meal Kit Company: Focus product marketing on relevant segments, such as promoting family boxes to families, senior boxes to older fans, and single-serving boxes to young professionals.